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PulseNet, And The Pundit, In The News

Jim Prevor's Perishable Pundit, November 15, 2006

One of the useful things the Pundit can do is try and advance public policy as it relates to food safety. Sometimes this means being critical of our regulatory agencies.

We are better suited to do this than many of our associations because they have to work with the CDC and FDA and similar organizations, so they are loathe to criticize them.

But it is incorrect to think the only problems are in the spinach fields. One thing that has become clear is the severe limitations of the survey methodology used by the FDA. Twelve percent of the people surveyed claimed they bought spinach that had been labeled as organic. Now we know that, if true, none were ill because of it. People mentioned brands that had nothing to do with the situation, types of product, etc.

In fact, one of the most useful things that could be done to contain the impact of any future outbreaks would be to improve the survey methodology. We hope that a project in this area will be looked at for some of that million dollars PMA has dedicated to food safety.

Another area we are working on is making sure that PulseNet, the national network by which food safety outbreaks are identified as such, is open at least the hours of the state laboratories that contribute data.

In the spinach outbreak, the crucial data from Wisconsin was submitted Friday afternoon after PulseNet staff in Atlanta went home for the weekend. So it sat until Monday when the staff returned.

If this had been an act of terrorism on the food supply, it would be like giving the terrorists a weekend head start.

The additional cost of keeping staff at work till at least the health labs on the West Coast close is almost nothing compared to the enormous personal and financial costs of deaths and illnesses from outbreaks. Three hours a night times five nights a week is only 15 hours, not even a half-time employee. It is ridiculous this money isn’t appropriated and the Pundit is working to change this.

We’ve dealt with the issue of PulseNet here, here, here and here. The Washington Post picked up on our reporting here. Now the NBC affiliate in Milwaukee, Wisconsin, the epicenter of the outbreak, did an investigative piece based on our work. The Pundit was recently interviewed, and you can see Jim Prevor on TV right here.

   

 

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“We failed to anticipate Pearl Harbor not for want of the relevant materials but because of a plethora of irrelevant ones.
-- Roberta Wohlstetter
 Pearl Harbor: Warning
  and Decision

Roberta Wohlsetter won the Bancroft Prize, the highest honor a historian can win, for her exhaustive study of the run up to Pearl Harbor. Her conclusion, highlighted above,  was that there was so much “noise” — so much irrelevant, incorrect  or misleading information — that the important information was ignored or misinterpreted.

This dilemma is known to historians as “The Roberta Wohlsetter Problem,” and it applies to business decisions  just as well as military intelligence.  Our job here at PerishablePundit.com is to ease the problem for executives by mining the information superhighway to select what is truly important to know and to provide insight as to its meaning and significance.

PerishablePundit.com is dedicated to three propositions:

• First, that perishables are, and for the foreseeable future will be, the crucial arena for differentiating competition in the food marketing business.

• Second, that looking at the business solely through the prism of  long established departments specializing in different perishable areas such as produce, deli, meat, dairy, bakery, seafood and floral no longer is sufficient.

• Third, that executives, confronted with understanding the significance of perishables to their operations and directing the success of these operations, are presented with an over-abundance of  information, and the challenge is to determine what information is important and what is its meaning and significance.

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