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Botulism And Carrot Juice Summary II

Jim Prevor's Perishable Pundit, October 12, 2006

We’ve been asked to make available in one place our coverage of the recall by Wm. Bolthouse Farms of certain 100% carrot juice products and the broader implications of this issue for food safety. This piece is updated regularly and will be re-run to include new coverage of this outbreak and issue.

We initiated our coverage on October 2, 1006, by publishing the FDA notice to consumers warning them not to drink the product, and we inquired as to the margin of safety on the product. You can find the piece, entitled Oh No! Another Outbreak, right here.

On October 4, 2006, we published Bolthouse And Juice Refrigeration, which analyzed the proper standard of refrigeration for vulnerable products and the ability of both the trade and consumers to maintain that cold chain. Read it here.

October 5, 2006, we ran Botulism III, which detailed the 12 steps in the distribution chain that the industry needs functioning properly in order to maintain the cold chain. The piece challenged retailers to evaluate the integrity of their own cold chain. You can find the piece here.

In The Botulism And E. coli Connection, which we ran on October 6, 2006, we noted similarities between the botulism outbreak on certain Bolthouse carrot juice and the spinach/E. coli outbreak. The piece is right here.

On October 10, 2006, we noted, in Bolthouse Botulism Case Hits Canada, that two Canadians were now victims of this botulism case and noted that it was an unusual cluster to occur at one time if the problem was solely temperature abuse by customers. You can catch it here.

In Carrot Juice Still On Canadian Shelves above, we noted that Canadians were getting upset over the inability of Canada’s public health authorities to execute a simple product recall and that the frequency of recalls was raising questions over the safety of California produce. Read it right here. 


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“We failed to anticipate Pearl Harbor not for want of the relevant materials but because of a plethora of irrelevant ones.
-- Roberta Wohlstetter
 Pearl Harbor: Warning
  and Decision

Roberta Wohlsetter won the Bancroft Prize, the highest honor a historian can win, for her exhaustive study of the run up to Pearl Harbor. Her conclusion, highlighted above,  was that there was so much “noise” — so much irrelevant, incorrect  or misleading information — that the important information was ignored or misinterpreted.

This dilemma is known to historians as “The Roberta Wohlsetter Problem,” and it applies to business decisions  just as well as military intelligence.  Our job here at PerishablePundit.com is to ease the problem for executives by mining the information superhighway to select what is truly important to know and to provide insight as to its meaning and significance.

PerishablePundit.com is dedicated to three propositions:

• First, that perishables are, and for the foreseeable future will be, the crucial arena for differentiating competition in the food marketing business.

• Second, that looking at the business solely through the prism of  long established departments specializing in different perishable areas such as produce, deli, meat, dairy, bakery, seafood and floral no longer is sufficient.

• Third, that executives, confronted with understanding the significance of perishables to their operations and directing the success of these operations, are presented with an over-abundance of  information, and the challenge is to determine what information is important and what is its meaning and significance.

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