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Who Has Marketing Fortitude?
Jim Prevor's Perishable
Pundit, September 18, 2006
We’ve written a lot about the issue of licensing
cartoon characters to promote produce. We dealt with the issue
here,
here and
here.
Now if the Disney Garden project had a bagged spinach, there is a decent
chance it would have been bagged by Natural Selection Foods, which I’m
sure would meet the toughest of criteria that Disney could throw at
them.
Then a bit of bad luck, and the Disney name is blasted all over with
pictures of Mickey Mouse tied together with the illness or death of some
child.
Does any owner of an important cartoon character really have the stomach
for that?
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