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The California Dept. Of Health Services
Owes People An Explanation

One issue that is bubbling under the surface of the spinach crisis is the arbitrary nature of power in the government. We wrote a piece entitled Peculiarities About The E. coli Outbreak; you can read the article in its entirety here. In the piece, we asked this question:

Below I link to an article regarding a lawsuit, and I’ll link to it again here. This lawsuit is against Fresh Express and Chiquita and claims that a person got sick with the same E. coli strain as is implicated in this outbreak. If this lawsuit is based on fact, then why hasn’t Fresh Express been implicated? What is the criteria FDA uses to decide when to implicate a company and when not to?

Now the industry concern is not just with the way the FDA has exercised its powers but also the California Department of Health Services. Turns out that CDHS warned Natural Selection Foods that they better do a voluntary recall or else the CDHS was going to do it for them. Natural Selection Foods rose to the plate and did the right thing. Dole followed almost instantly with its own recall.

Both companies did the industry a big favor as they wound up allowing the industry to be portrayed as cooperatively working with government to solve the problem. Refusing to cooperate and thus inciting a mandatory recall would have been a disaster for the image of the industry.

What is curious, though, is that the standard used in the investigation was that those brands brought up more than three times in the investigation — that is to say that of people who were certain of the brand they ate, at least three people named a given brand — were deemed “implicated” in the investigation.

Yet CDHS did not put everyone implicated in the same position. The question is why?

CDHS owes the people an explanation of how it exercises its power. Otherwise the possibility of political favoritism or corruption is too great. The Pundit pledges to publish in full any explanation the CDHS chooses to provide.

   

 

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“We failed to anticipate Pearl Harbor not for want of the relevant materials but because of a plethora of irrelevant ones.
-- Roberta Wohlstetter
 Pearl Harbor: Warning
  and Decision

Roberta Wohlsetter won the Bancroft Prize, the highest honor a historian can win, for her exhaustive study of the run up to Pearl Harbor. Her conclusion, highlighted above,  was that there was so much “noise” — so much irrelevant, incorrect  or misleading information — that the important information was ignored or misinterpreted.

This dilemma is known to historians as “The Roberta Wohlsetter Problem,” and it applies to business decisions  just as well as military intelligence.  Our job here at PerishablePundit.com is to ease the problem for executives by mining the information superhighway to select what is truly important to know and to provide insight as to its meaning and significance.

PerishablePundit.com is dedicated to three propositions:

• First, that perishables are, and for the foreseeable future will be, the crucial arena for differentiating competition in the food marketing business.

• Second, that looking at the business solely through the prism of  long established departments specializing in different perishable areas such as produce, deli, meat, dairy, bakery, seafood and floral no longer is sufficient.

• Third, that executives, confronted with understanding the significance of perishables to their operations and directing the success of these operations, are presented with an over-abundance of  information, and the challenge is to determine what information is important and what is its meaning and significance.

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