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Pundit’s Mailbag — Jim Prevor's Perishable, April 24, 2007 Our piece, Justifying WGA’s Washington Office, focused on the fact that most regional associations won’t spend the kind of money involved in opening and staffing an office in the nation’s capital unless they had an agenda distinct from that pushed by the national associations. One knowledgeable regional executive shared our concern: Good job on the WGA piece — at least from where I sit. I totally agree with the Pundit. We probably could make a lot of money taking bets on when the public split with United will burst upon us. My guess is, not long. This is not a minor problem for the industry. The way Washington works is that competing “factions,” as James Madison explained in Federalist Number 10, would vie against each other. In a continental scale republic, these factions would be diverse enough that there would be no permanent majority to oppress a permanent minority. Of course, if the produce industry starts to war against itself, with WGA articulating a vision different from that of United, what will happen is that legislators will feel more free to dismiss the pleadings of the produce industry all together and pay attention to other, more united, interest groups. This doesn’t seem like a scenario likely to advance the interests of the produce trade. What's Your View? Send This Story permanent Link Back To Top print Article |
Welcome
To
Jim Prevor's
Perishable Pundit
“We failed to
anticipate Pearl Harbor not for want of the relevant materials but because
of a plethora of irrelevant ones.”
-- Roberta Wohlstetter
Pearl
Harbor: Warning
and Decision
Roberta Wohlsetter won the Bancroft Prize, the highest honor a historian can win, for her exhaustive study of the run up to Pearl Harbor. Her conclusion, highlighted above, was that there was so much “noise” — so much irrelevant, incorrect or misleading information — that the important information was ignored or misinterpreted.
This dilemma is known to historians as “The Roberta Wohlsetter Problem,” and it applies to business decisions just as well as military intelligence. Our job here at PerishablePundit.com is to ease the problem for executives by mining the information superhighway to select what is truly important to know and to provide insight as to its meaning and significance.
PerishablePundit.com is dedicated to three propositions:
• First, that perishables are, and for the foreseeable future will be, the crucial arena for differentiating competition in the food marketing business.
• Second, that looking at the business solely through the prism of long established departments specializing in different perishable areas such as produce, deli, meat, dairy, bakery, seafood and floral no longer is sufficient.
• Third, that executives, confronted with understanding the significance of perishables to their operations and directing the success of these operations, are presented with an over-abundance of information, and the challenge is to determine what information is important and what is its meaning and significance.
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