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 ‘More Matters’ — Not When Jim Prevor's Perishable Pundit, July 26, 2007 Fruits and Veggies — More Matters features this prominent line on its website: Fresh, Frozen, Canned, Dried or 100% Juice When it comes to good nutrition, all forms of fruits and vegetables matter. This seems to suggest an equivalency between the options. Yet 100% juice often provides very concentrated calories, and here is a study finding that drinking less soda and more juice doesn’t seem to do much as far as obesity goes: Fruit juice fueling childhood obesity: study A new study says fruit juice is contributing to childhood obesity. The Deakin University study surveyed the diets of more than 2,000 primary school children across Victoria. It found that children were not drinking as much soft drinks, but fruit juice was being consumed by most at least once a day. Study author, Dr Andrea Sanigorski, says the calorie content of juice is being overlooked. “On a day-to-day basis, the energy-in needs to equal the energy-out, so whether they are coming from fruit juice, packaged snacks, carbohydrates, wherever the excessive calories are coming from, is going to lead to increased weight,” she said. Just as 5 a Day had to be changed because the science changed, one wonders how long Fruits & Veggies — More Matters will be current. There is increasing evidence that we need to be focused on total calorie intake and expenditure if we wish to deal with obesity. What's Your View? Send This Story permanent Link Back To Top print Article |
Welcome
To
Jim Prevor's
Perishable Pundit
“We failed to
anticipate Pearl Harbor not for want of the relevant materials but because
of a plethora of irrelevant ones.”
-- Roberta Wohlstetter
Pearl
Harbor: Warning
and Decision
Roberta Wohlsetter won the Bancroft Prize, the highest honor a historian can win, for her exhaustive study of the run up to Pearl Harbor. Her conclusion, highlighted above, was that there was so much “noise” — so much irrelevant, incorrect or misleading information — that the important information was ignored or misinterpreted.
This dilemma is known to historians as “The Roberta Wohlsetter Problem,” and it applies to business decisions just as well as military intelligence. Our job here at PerishablePundit.com is to ease the problem for executives by mining the information superhighway to select what is truly important to know and to provide insight as to its meaning and significance.
PerishablePundit.com is dedicated to three propositions:
• First, that perishables are, and for the foreseeable future will be, the crucial arena for differentiating competition in the food marketing business.
• Second, that looking at the business solely through the prism of long established departments specializing in different perishable areas such as produce, deli, meat, dairy, bakery, seafood and floral no longer is sufficient.
• Third, that executives, confronted with understanding the significance of perishables to their operations and directing the success of these operations, are presented with an over-abundance of information, and the challenge is to determine what information is important and what is its meaning and significance.
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