Pundit’s Mailbag — ONE Global Produce Industry Needs ONE Voice
Jim Prevor’s Perishable Pundit, August 2, 2012
We’ve run lots of letters related to the United/PMA merger saga, including our Pundit of July 21st and our Pundit of July 30th, and they have generally come from leaders in the industry. Sometimes it is good to read a comment from an informed observer without any skin in the game:
Quite a slap in the face.
But he is right.
Richard is no stranger to the food industry. He is the former Executive Director of the Center for Food Marketing at Saint Joseph’s University and has worked with many retailers and food manufacturers. He has written many books and given many lectures.
So in Richard’s eyes, many of the motivations for and against merger are small, rooted in individual self-interest and concerns over particular events or programs.
In one sense, Richard points to an almost metaphysical imperative, a Karmic oneness that simultaneously demands and derives strength from oneness.
In another sense, he looks at the big obligations of the trade — how many have addressed the issue of merger from the perspective of which organizational structure will best help us feed the population in 2050?
How small our bickering seems when one reads this letter. Maybe that is the real issue. Can we get beyond our own limitations?
Perhaps in reaching for unity, we can stretch past the limits that constrain us as individuals.
Perhaps coming to one association may be a win beyond our calculations.
Many thanks to Richard Kochersperger for helping us to see above the wall of our day-to-day enclosure.