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Produce Business

Deli Business

American Food & Ag Exporter

Cheese Connoisseur



Heads Up — PR Problems For Produce

Jim Prevor’s Perishable Pundit, February 14, 2007

The CBS Evening News with Katie Couric is running a series called What’s on the Menu. As CBS puts it:

“… the three-part series will take a hard look at the issues surrounding food safety and what is — and is not — being done to protect us from what we eat. It’s an issue that’s at front and center stage for many Americans these days, especially in light of the recent rash of stories about e coli outbreaks, and we hope our series will shed some light on the subject and give people some context in which to make decisions regarding food choices.”

It is expected that the pieces will be airing Tues, Wed., and Thursday (Feb. 13, 14, 15) of this week, at 6:30 PM ET on CBS.

The first day of the Series will include Senator Durbin, the assistant democratic leader of the senate calling for one agency to control food safety.

The second day of the series focuses on Salinas and includes an interview with a farmer, a female expert from UC Davis and State Senator Florez who is pushing for a mandatory state regulatory scheme.

The third day of the series focuses on agro-terrorism.

A companion series is scheduled on The Early Show,also on CBS.

You can see some previews of the series here.

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