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Pundit’s Mailbag —
More Praise For Pete Purcell

Jim Prevor’s Perishable Pundit, April 19, 2010

Our piece, Pete Purcell: A ‘Diamond” In The Sky, brought multi-continental feedback:

Your overview of Pete Purcell was spot on.

Pete Purcell was a true original professional. He offered many in our industry guidance and inspiration through his teachings and mentorship.

Our industry has lost a giant of a man.

— Atomic Torosian
Managing Partner
Crown Jewels Marketing
Fresno, CA


Thank you for writing this wonderful tribute to Pete. He was all of those things you mention and more.

May God bless his soul.

Michael Simonetta
Chief Executive Officer
Perfection Fresh Australia Pty Ltd
Homebush, New South Wales, Australia

For some time, Pete’s seminars were marketed by the old United Fresh Fruit & Vegetable Association and he did a kind of road show as Pete traveled the country trying to spread the gospel of a more professional industry. Those gathering in Las Vegas for the United Fresh Convention ought to raise a glass in his honor.

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