Dole Whip Is A Disney Classic...
Put It On A Donut You Have A Sensation!
How Do We Get Such Excitement Over Fresh Fruit And Veg?
Jim Prevor’s Perishable Pundit, May 22, 2018
In the produce industry, we would like to believe that consumers want to eat in a more unprocessed and healthy way. But there is a lot of evidence to the contrary.
You can’t extrapolate from individual anecdotes and claim it is a study, but here is what happened when Disney brought the Dole Whip Donut (not an official name) to Disneyland:
Disney does a pretty good job offering fresh produce options. But we can’t say we’ve ever seen a line like that waiting to get any fresh fruit or vegetable.
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