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Snapshots Of Tesco’s Vegas And California Stores

Jim Prevor’s Perishable Pundit, May 30, 2007

As part of our coverage of Tesco’s arrival in America, we ran some nice elevations of Tesco’s new concept as well as maps and addresses of all their first 20 stores that will open in the Phoenix area. You can see all three right here.

Here is a map of the initial 15 Fresh & Easy Neighborhood Market locations in Las Vegas:


This is a list of the actual locations:

Fresh & Easy Neighborhood Market

  • Las Vegas area locations
  • Tropicana Ave & Durango D
  • Tropicana Ave & Jones Blvd
  • Horizon Ridge Pkwy & Green Valley Pkwy
  • Centennial Pkwy & Simmons St
  • Nellis Blvd & Desert Inn Rd
  • Bermuda Rd & Silverado Ranch Blvd
  • Lake Mead Blvd & Del Webb Blvd
  • Eastern Ave & Warm Springs Rd
  • Stewart Ave & Nellis Blvd
  • Sunset Rd & Arroyo Grande Blvd
  • Boulder Hwy & Race Track Rd
  • Cheyenne Ave & Martin Luther King Blvd
  • Cheyenne Ave & Jones Blvd
  • Ann Rd & Decatur Blvd
  • Fort Apache Rd & Desert Inn Rd

Previously, we ran this elevation of a prototypical new construction, free-standing Fresh & Easy Neighborhood Market store:

But many of the locations are not freestanding or are renovations of existing facilities.

For example, here is an elevation on a little strip center that will have a Noah’s Bagels restaurant, a burger place, the Fresh & Easy Neighborhood Market and still has 6,000 square feet for rent. The center is located at 635 E. Bonita Ave, San Dimas, CA 91773:

And here is the elevation on a small strip center that, in addition to the Tesco concept, will have a Longs Drug and other stores. It is located at 25050 Alessandro Blvd., Moreno Valley, CA 92553:

The real estate Tesco has been renting is an unusual assortment — some in very nice areas and some in very marginal neighborhoods. It is hard to believe that the same concept would work in all these locations. Unless Tesco intends to do a lot of micro-marketing?

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