Pundit’s Mailbag —
Population Inured By Recalls
Jim Prevor’s Perishable Pundit, October 13, 2006
We mentioned the Nunes green leaf lettuce recall here and heard a lot of praise for the proactive attitude The Nunes Company took in initiating a voluntary recall when nothing had been found on the product:
Richard is reacting to my take that constant recalls will be bad for the industry. Richard is basically saying that if we have a lot of recalls, people will become used to them and see them as background noise, the way lions in Africa that are raised in game reserves don’t object to the vehicles going by; they see them as part of nature. But open the door and break the profile of the vehicle and you can get eaten pretty easily.
It is a reasonable point. But I think it would be better if we didn’t have to announce recalls at all.
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