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Pundit Mailbag — Professor John Stanton’s Presentation At New York Produce Show And Conference ‘Worth The Registration Fee Alone’

Jim Prevor’s Perishable Pundit, October 25, 2010

Our piece highlighting Professor John Stanton’s research into the local vs. organic issue, titled Research To Be Unveiled At The New York Produce Show And Conference Shows ‘Local’ Preference Versus Organic, brought this enthusiastic response:

With great excitement and anticipation, I await The New York Produce Show and Conference and the presentation on Local Preference Versus Organic, by Dr. Stanton.

John Stanton, undoubtedly in my book, is one of the best, if not the best authority on consumer behavior when it comes to purchasing foods and produce.

He continues to “Delight” his audiences with thought-provoking data, information and advice on how to reach consumers in a way that will influence their purchase decisions. Time after time, Dr. Stanton has identified consumer traits that if properly applied in marketing, will end in success!

His presence, along with the other outstanding presenters at the New York Produce Show, is certainly worth the registration fee alone, while the excitement of the show will be a bonus!

— Jim Allen
President
New York Apple Association, Inc.
Fishers, New York

Our work identifying the reasons and purpose behind The New York Produce Show and Conference and describing the content and events is now substantial:

  1. New Event Planned For 2010: Eastern Produce Council And PRODUCE BUSINESS Announce The New York Produce Show And Conference
  2. New York Metro’s Economy Is 12th Largest In The World
  3. Retail “Thought Leaders” Panel Announced For The New York Produce Show And Conference
  4. Famed Food Writer Joan Nathan To Speak At New York Produce Show And Conference
  5. A New Hypothesis On Local: To Boost Sales, Sell It Through Supermarkets… Cornell’s Miguel Gomez Previews His Upcoming Talk At The New York Produce Show And Conference
  6. Rutger’s Professor Ramu Govindasamy To Speak Out At The New York Produce Show And Conference…Research On Asian And Hispanic Produce Marketing On The East Coast Identifies A Profitable Opportunity
  7. Research To Be Unveiled At The New York Produce Show And Conference Shows ‘Local’ Preference Versus Organic
  8. Rooftop Farm Just Part Of The New York Experience
  9. Exciting Spouse/Companion Program Highlighted At The New York Produce Show And Conference
  10. Professors From Cornell And Arizona State Universities To Unveil Generic Produce Promotion Research Results At New York Produce Show And Conference
  11. PTI Voice Pick Code Solution May Propel Progress, While Presentation By Gary Fleming At New York Produce Show And Conference Offers Path For Fragmented New York Region Closer To Compliance
  12. New York Produce Show And Conference Retains DMA Solutions For Consumer-Influencer Outreach

We appreciate Jim Allen’s vote of confidence and, yes, the conference alone would be worth attending. Add in a trade show, cooking demos, networking events, general session and the historical nature of this event — a return to New York of a major produce industry conclave after a lapse of over half a century — and we feel very good about how it is all coming together.

For those who are interested, you can learn more about the event here.

And can register here.

********

Just as we finished writing the above article we received exceedingly sad news. Jim Allen’s sister, Diane Wood, passed away of a massive stroke. She was only 62.

You can get details on services and other information here.

You can send Jim an e-mail of condolences here.

Diane was a teacher for 33 years before she retired, and her condolences roll in from former students. Notes like this:

To the Wood family, I am so so so sorry for your loss. I had the pleasure of being taught 8th grade English by Mrs. Diane Wood, and she was beyond amazing. So sweet and caring and ALWAYS there when you needed her. A one- of-a-kind and she will be greatly missed. I know she will watch over each and every one of you as well as many others whose lives were blessed because they knew her somehow.

Deepest condolences to Jim and his wife Ellen and all those who have lost, in Diane’s passing, a loved one and a friend.

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