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Produce Business

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American Food & Ag Exporter

Cheese Connoisseur



Pundit Hall Of Shame

Jim Prevor’s Perishable Pundit, November 16, 2006

We won’t mention the name of the magazine in order to protect the guilty, but this publication, which likes to claim expertise in “merchandising,” selected this display as an example of great merchandising. As the publication wrote: “Urban Fare in Vancouver, British Columbia, knows that a wire rack serves as a great vehicle to cross-merchandise tomatoes with salad mixes.”

Actually, a wire rack sitting on the floor without refrigeration is a great vehicle to grow pathogens on your salad greens now that you’ve basically tossed the cold chain out the window.

You don’t know whether to laugh or cry. Which is worse? That a retailer with a good reputation for chic, high end and organic product thinks this is an acceptable way to go or that an industry publication that purports to know about things like this would select this display to honor?

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